Team experience · Roofing marketing agency
A KPI-led media-buying system automatically generates, approves and publishes fresh creative on the cycle each client actually needs.
The client name and identifying details are changed or withheld. Results shown are specific to this operation and are not a guarantee of future performance.
The constraint
New roofing campaigns would launch strongly, but performance declined after roughly a week. The agency did not have enough creative capacity to refresh every client account continuously, and monthly churn had reached 20%.
The problem was not a lack of campaign data. It was turning that data into fresh creative before poor performance cost the relationship.
The system
The system automatically generates new creatives and sends them to the marketing team for one-click approval before publishing directly into live campaigns.
The outcome
Monthly client churn dropped from 20% to under 8%. Within roughly a month of the system going live, the business had nearly multiplied by 2.5.
The system removed a creative-capacity constraint without requiring a new production team for every additional group of clients.
Refresh before performance decays
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