Build, Ship & Scale · AI systems and automation
We find the constraint holding an established business back, then design, build and install the custom AI system that removes it. Built by two former Heads of AI and a team with more than 100 systems of collective experience.
BSS Core01Selected work
Five systems built by members of our current team across live business operations. They are not a catalogue - they show how we engineer around the constraint, whatever the operation requires.
Home-services marketing agency · $3M+/year
The entire SEO operation - research, strategy, implementation, reporting and content - built into one custom platform.
Medical marketing agency · ~$2M/year
A custom AI call centre that calls, texts, emails, reschedules, takes deposits and works 24/7.
Roofing marketing agency
A media-buying system that auto-refreshes creatives on a cycle determined by each client’s live KPI status.
High-ticket info business
An AI setter that calls, qualifies and warms every lead before connecting them with their assigned human closer.
HVAC marketing agency · ~$1M/year
An AI client-success agent trained on the agency’s SOPs and call recordings, working inside Slack.
Bring us the operational constraint - not a list of tools. We’ll design the right combination of custom software, AI, APIs, automation and infrastructure to remove it.
Tell us what to automate02Why the name
We build what your business needs, ship it as a product you own, and create the capacity for profitable scale.
Start with the bottleneck, not the tool.
We map the process, cost or capacity ceiling holding the business back. Then we brief the system around the operation, the people using it and the result it needs to produce.
A production-ready first version within 45 days.
Our developers build it, our QA team tests it and your team validates it in a UAT environment before it goes into production. Speed matters, but reliability comes first.
Fix capacity first. Then improve the economics.
The system becomes part of your operation and belongs to your business. We can stay on to maintain it, fix issues and add features as the next constraint appears.
Built for established agencies and info businesses doing $50k+/month, with a proven operation and a constraint worth removing.
Find your highest-leverage system03The blog
First-hand lessons on operating leverage, constraints and building systems that survive contact with the real business.
A candid, constraint-first guide for established founders - built from real decisions inside seven-figure agencies.
A practical guide to choosing the simplest architecture that can actually solve the constraint.
An honest comparison of SaaS, DIY builds, internal hires and specialist product teams.
A constraint-first method for valuing capacity, profit and operating savings before committing to a build.
The technical stack
Models, agents, telephony, ad APIs, software and infrastructure - assembled around the outcome.
The right combination, designed as one coherent system.
Start with the highest-value opportunity
Tell us where the operation is constrained. We’ll explore the system that could change it.
Tell us what to automateStart your system assessment
Answer a few focused questions about your operation. Once you’re done, choose a time to speak with our team directly.
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